MWSF, The Keynote by Phil Schiller, Part 001
The show starts, and as usual (although not delivered by Steve Jobs, obviously) the audience is told first about how well Apple is doing, albeit with a touch of financial crisis, as in: Apple's not hurt as much as other companies, because Apple's got a lot of money. Phil informs the audience about some of the new international stores (Beijing, Munich, Sydney).
The ongoing retail effort is called very important because it offers people a chance to try out the actual products. "Today, we are focusing on the Mac."
Three new things, promises Schiller. iLife '09 is first
. Of course we're led through each of iLife's already existing applications. The most controversial from last year's version is of course iMovie, since version 8 was a completely new version, leaving most of iMovie 6's features behind - so much so that Apple had to let iLife '08 users download version 6 of the app as well. We're certainly interested to see whether iMovie '09 can get things together again...iPhoto '09
offers a new organisational system: Faces. Based on face detection (to assist in tagging), you can quickly identify people in your photos. iPhoto will then show you photos of similar faces it believes is the same person. "... isn't perfect, but this is incredibly good."
A third way to organise (after events and faces) is "places", i.e. geotagging. With more and more cameras offering GPS for automatically geotagging photos, this makes a lot of sense. iPhoto can show you a map with pins for your photos' locations. Additionally, you can add event locations for photo events that aren't geotagged.