macnews.net.tc
2010-03-13
The iPad preorder madness
We've heard it. A couple of times. It's a magical and revolutionary device. Of course we *know* it's not magical because there _is_ no such thing as magic. But anything that is technologically advanced enough *must* seem to ordinary users as magic. And revolutionary: Well... Not so much. It *is* a large iPod touch (with 3G if you choose that version of the iPad). I don't mean that in a bad way, though: The iPod touch (and the iPhone) _have been_ revolutionary products that work very well, and the iPad will take that on a next level. Which means it's an _evolutionary_ product. So: No Steve, it's not a magical and revolutionary product. It's a technologically advanced and evolutionary product. Of course that doesn't make that good a slogan, but at least it's more truthful.
So: Please stop the mumbojumbo blabla. It's a good product. We've seen it online and we'll soon enough see it in stores. And then we'll decide whether we'll buy one. It's too early to order it. That's just not good practice. iPad haters: Wait until it actually gets here. Get your hands on one and see for yourself whether it would make some sense in your life. If it doesn't: Don't buy it. If it does: Reconsider. iPad lovers: Get your pink glasses off and go about your life. Then reconsider buying an iPad once you've got one in your own hands.

Back when Steve introduced the iPhone, he called it "the best iPod ever", and that message was truthful. I liked that, and I still like it. I hope Apple comes back to truthful advertising. Calling the iPad a magical device that is revolutionary sounds like Apple itself hasn't really found out what the iPad is all about just yet. Maybe we're seeing Apple starting to deteriorate. Maybe it was just a goofy marketing guru and Steve had a bad day when he approved of that message. I hope it's the latter. Apple needs to continue controlling itself. They need to create only the products they can actually do well.

All that said: I'm going to buy a 16 GB 3G iPad, although I'm still considering going 64 GB. But I guess my iPad will only be with me for a year: Because then, I'll want the second generation iPad. (And yes I'm going to try an iPad before actually buying one.) ;)
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