AppleTV Take 3?
Christian Zibreg notes 5 "main" features of AppleTV Take 3
on tgdaily.com (link goes to second page, where the list of 5 points is). But I have to say no to at least a couple of those five...
5.) Full HD and DVR capabilities.
This just shows a badly written article. Why do you combine those _two_ features as one feature request? One has nothing to do with the other, and quite clearly, Apple has _no_ interest whatsoever to bring actual OTA/OTC TV to AppleTV. The whole point of AppleTV is to bring us content _directly_ over the net. When we want it, without ads, at a price.
I of course agree that 1080i/1080p is a logical next step for the device or the software. Currently, AppleTV can put out 1080i, but it really just extrapolates 720p and lower quality to 1080i.
4.) Built-in digital TV (ATSC) tuner.
No. It simply isn't Apple's goal. Apple wants you to get your media from the iTunes Store (whether it be free podcasts, paid movies/shows or rentals). A TV tuner and DVR would maybe expand ATV's appeal to customers, but Apple has a clear goal here. So: No. Very simple.
3.) Built-in Time Capsule and AirPort Extreme.
Would be possible, feasible and certainly on my wishlist. Since it doesn't distract from Apple's main goal with AppleTV, I'd say this one's okay.
2.) Premium TV channels via iTS.
The way Christian describes this, it sounds like he's talking "live TV" again. That's simply not what AppleTV is about. Whether they add higher-priced premium content to the iTunes Store: Who knows. It would make sense.
1.) The App Store.
Games on the AppleTV would've been a better title. Of course it's an option. But the hardware is only up for "casual gaming" so far, i.e. it wouldn't really be a competitor for Wii, XBox 360 and PS3. Since you couldn't very well play iPhone games on the AppleTV without an actual iPhone as a controller, it would mean completely incompatible, separate development. And since AppleTV isn't the hit the iPhone is, so far, I don't just see it. It could be interesting, but it'd also distract from AppleTV's main goal.
And that's the main thing that bothers me about the article. It ignores Apple's main goal. Just keep in mind that Apple wants to
1.) have you as a returning iTunes Store customer.
2.) sell you content on top of what you're getting for free (podcasts and the likes).
3.) be the _next_ thing.
With these three points in mind, it becomes very clear that any OTA/OTC TV tuner stuff and DVR capabilities are _not_ part of the AppleTV plans. See: iTunes doesn't let you buy an FM tuner and record it to AAC/MP3. It gives you free streaming radio instead. So _if_ there'll ever be "live TV" on iTunes/AppleTV, it'll be some sort of streaming stuff. But even that just isn't a goal for Apple. With streaming radio, Apple could simply "add support" for an already established service. There's no such thing for TV on the 'net. (Except video podcasts, of course.)