The WWDC FlameWar's latest episode...
If you read Paul Thurrott's blog entry
about how Apple should shut up about Leopard, you should definitely
read the answer
by Daniel Eran. Thanks, Daniel.
I guess Apple actively tries to make it as clear as they can that WWDC is more about developers and underlying technologies in OS X than it is about consumer products and marketing-able features of their software. They don't deliver the keynote live, for example. (Then again, they do
stream it afterwards...) They don't talk about iPods at all at WWDC keynotes. They tell people in advance that the D in WWDC stands for "developer". But then again, 2005's WWDC was also used to tell the world about the switch to intel, which obviously rocked the consumer world as well. (Probably even more so than the developers'.) Also, Apple has started to introduce hardware at WWDC, which might be a mistake. Ever since Apple unveiled the G5, the iSight or now the Mac Pro at WWDC keynotes, consumers are
looking forward to the keynote presentation, because they guess (correctly) that something
new that could be of their interest is about to be presented. This doesn't mean Apple should stop doing that. But I guess consumers will have to either learn to put things they see and hear in perspective.