New Apple TV ads soon? Errol Morris is currently working on them. He's the one who did the switch-ads, and I certainly hate those. (Yes, hate is a harsh word, but it's necessary here.) Those ads, in my opinion, did nothing for Apple. Instead, I guess they even hurt Apple in more than one way. First: They weren't cool. And believe me: Apple should want to be cool. If those new spots make Apple look like weird dorks again, this could even lead to lesser iPod sales... Then: They didn't actually contain much information. Sure, you shouldn't overload a 30s ad with info, but I would hope that Apple finally shows people what the Mac's really about - and where better to show that than on TV. (Well, in stores, but since there aren't so many stores and people don't have to visit them...)
Errol isn't telling much about the ads, but you can find something about it in this interview. - posted by Patrick Armbruster @ 14:13 [article link]